The Center For Human Development - 1282 Words

I interviewed Takisa Smith, Director of the Center for Human Development’s (CHD) Watershed Recovery Center for women in Greenfield, Massachusetts. Her facility accommodates twenty-five women at the beginning stages of recovery and can also accommodate those who have been civilly committed, are pregnant, or post-partum and their infants (http://chd.org/adult-services/addiction-recovery-services/watershed-recovery-center-women/). I was lucky enough to know Takisa through my significant other (Leshawnda Underwood’s mother). Because of our preexisting relationship the interview was very laid back. Though I have known her for some time, it wasn’t until recently that I discovered she was a director of a substance abuse program. Once I knew†¦show more content†¦I had never thought about the stressors that a Director might face. Not only are you forming bonds with clients and patients but with your employees as well. A Director must be a source of encouragement for clients and fellow staff, but also be their lead disciplinary, and leader. Discussing all that a Director must juggle, I assumed clients and patients would be the largest stressor. When I asked Takisa about her workplace stressors she pointed to coworkers as a large source of frustration. She inherited a staff that had little to no interest in team building. She also has employees with lived experience meaning that in some way these employees have personal experience with addiction and employees with lived experience feel as though their path to sobriety and wellness is the only path there is. Both categories of employees are not willing to expand their knowledge. Unlike other nine-to-five or rotating shift positions they’re dealing with a vulnerable class of individuals that require extra care and attention. Of course with so much negativity highlighted I was curious about positive aspects, I asked if there were perks or anything she liked about being a Director? She really enjoys seeing both clients excel. Nothing is better than someone successfully graduating the program or continuing

Deforestation And Its Effects On Deforestation Essay

Deforestation is â€Å"the act of cutting or burning down all of the trees in an area.† The original area covered by forests was approximately six billion hectares, however the total area of land covered by forests today is only four billion hectares. The issue is only expanding, and its challenges are becoming tougher every day. In fact, approximately sixteen million hectares of forest disappear each year. Forests cover more than twenty five percent of the world’s land, and more than half of that is found in the tropics. Deforestation has been around for more than five decades, and humanity has only just begun to find the causes of the problem. Forests cover approximately thirty percent of the world’s land. Deforestation represents one of the world’s largest issues in global land usage. In fact, humans are one of the biggest influences for deforestation. Farmers use a method known as the â€Å"slash and burn† process to cut down trees and grow their crops in the soil fertilized by the ashes. Many people use commercial logging, a process in which trees are trimmed and transported in order to build mills, by chopping down vast areas of forest for profit. Wildfires and overgrazing are also large issues that contribute to deforestation. This leaves the forest vulnerable to many global and environmental consequences. Everyday carbon dioxide is returned to the atmosphere as a greenhouse gas when trees are burned, and this has great potential to alter the global climate. As a result, thereShow MoreRelatedDeforestation And Its Effects On Deforestation1505 Words   |  7 Pagesdisappear.† It’s time for the government to take action on deforestation. Rainforests are an important location for indigenous people and animals because that’s where their home belongs. Yet the government and organizations ignore those facts and just demolish their homes in order to gain a new location for productions. It’s a topic that’s constantly debated in politics and society should take a recognition on what’s happening in deforestation. More than half of the world’s rainforests are destroyedRead MoreThe Effects Of Deforestation2015 Words   |  9 PagesDeforestation is a concerning issue that has come about within the past decade that hasn’t been getting much attention. Deforestation is defined as the clearing or removal of a forest or group of trees where the land is not used for forest use afterwards. The land could be used for urbanization, farms, ranches, extra land, or anything that the country needs that piece of land for. Deforestation has become more common and the industry for it has increased rapidly. Although so many people have increasedRead MoreThe Effects Of Deforestation On The Environment845 Words   |  4 PagesWhat can one human being do to protect the environment? Our planet is shifting, we need to help it change for the better. There are many effects that can change our Globe in a shocking manner but, the good news is each individual can contribute to make a better world for our children. People across the world acquired, use, and dispose enormous multiplicity of products which helps to build our lives easier and more comfortable. However, the outcome of this can make massive damage to our environmentRead MoreThe Effects Of Deforestation On The Earth756 Words   |  4 Pagesto help the earth. Please, stop deforestation. Attention- Did you know that in approximately one-hundred years forests will be a thing of the past? Due to deforestation, it is estimated that forests will be extinct by 2116. Deforestation is when large amounts of trees, such as forests, are cut down or removed. This practice has a negative effect on the Earth overall. It has, for example, a negative impact on the land because deforestation harms the soil. In effect, it may be difficult to grow treesRead MoreThe Negative Effects Of Deforestation795 Words   |  4 PagesHuman population increase has many effects on the world around us. Deforestation is a big concern. Why is it needed? Are there other ways to build around us without cutting down a major source of our air? Is there another way to build without destroying our species habitats? Waste is just that, waste. We know and understand that something so small can eventually lead to a world of chaos. Stephen Emmott, the author of Ten Billion, states in his book, â€Å"that if population levelsRead MoreCause And Effect Of Deforestation1259 Words   |  6 Pages2 28 October 2015 Cause and Effect of Deforestation Deforestation is a problem that does not concern many people, but it is an issue that the people of Earth need to deal with. In the past 50 years deforestation has increased a significant amount, but people around the world have been removing the forests since the 1600s. The forests remaining are in danger as the human population goes up, the need for resources will also increase and this will make the deforestation of the last forests come quickerRead MoreEffects Of Deforestation On The Environment1389 Words   |  6 PagesDeforestation is one of the many problems this world faces today. Many people are unaware of how harmful deforestation can be towards the environment and the animals that inhabit the area. Many people don’t even know what deforestation is and that it’s actually happening. To sum it all up, deforestation is the process of destroying forests by cutting them down or burning the trees down, destroying hundreds of acres in order to make more land availa ble for other uses thinking that the benefits outweighRead MoreDeforestation And Its Effects On Society1308 Words   |  6 PagesDeforestation has been an increasing issue with the modern age. As new technologies and productions are introduced, space for forests and trees are removed dramatically. Although it offers massive economic benefit, it creates a portal to more issues, such as environmental and gas emissions, animal habitats, and local people in several third world countries. Contrary to popular belief, however, deforestation can also provide as a benefit. It allows people internationally to have access to a commonRead MoreEssay on Effects of Deforestation781 Words   |  4 PagesEffects of Deforestation The subject of deforestation and the effects that it has on the environment have been heavily debated for a long time; particularly over the last few years. Governments and large lumber companies see large profits in the mass deforestation of forests and state that their actions are having few, if any, harmful effects on the environment. Most people disagree with this and think that the environmental effects are devastating and will become irreversibly disastrous in theRead MoreThe Effects Of Deforestation On The Environment1379 Words   |  6 Pagesyou no choice but to run through the forest. Being separated from family members, all alone in the african desert with no home left. This issue is happening all over the place for many beloved animals yet not much is being done about it at all. Deforestation is a major issue for animals, forests are a huge source of oxygen for the wildlife surrounding them. â€Å"80% of the animals in the world live in or around forests†(National Geographic, Munita) there has been a huge increase for many species going

Contract Law Aircon Ltd.

Question: Discuss about the Contract Law for Aircon Ltd. Answer: Introduction: In law, an agreement which has validly in law is said to be a contract. An agreement is the combination of an offer and acceptance. An offer is made by an offeror to an offeree through which he transfers his intention with an expectation that such an offeree will indulge in actions or omission as desired by an offeror. When such offer is approved by an offeree without making any changes then it is an acceptance. (Clark 2013) An acceptance must be the mirror image of offer in order to be valid Brogden v Metropolitan Railway Co. (1877). Also, an acceptance must be made by an offeree to an offeror and must be communicated by an offeree to it valid (Powell v Lee (1908). However, when an acceptance is made without any intention then such acceptance has no value in law and is not enforceable and is held in R v Clarke(1927). Such acceptance lacks knowledge and such confirmation holds no value in law. An offeree must be aware of the offer prior its acceptance and must intent the same in order to make such an acceptance valid. (The Law Teacher 2016) When an offer and acceptance is made by the parties then an agreement is made. In order to convert an agreement in a contract, then, there must be presence of legal intention and consideration. Consideration is the gain which is moved from one party to another to lieu of the promises which are exchanged amid them. However, in Australian contract law, there is no value for past consideration, that is, a gain must move amid the parties only for promises which are either present or future in nature. Any consideration which is promised for a promise which is already performed by the party is not a good consideration and is thus not enforceable in law Harrington v Taylor (1945). (Clark 2013) Also, the common law of misrepresentation submits that when one person makes a statement of fact, with the sole intention to persuade another person, so that he enters into a contractual relationship with the person who is making such statement then, the defaulting party can be held accountable for the losses sustained by the aggrieved party and must pay damages. The aggrieved party can also cancel the contract on account of breach. (Clark 2013) Under section of Competition and Consumer Act 2010, when any commercial relationship exist amid two persons, then, the person who is carrying on trade and commerce should make sure that he must not be indulged into any action which is misleading/deceptive In Google Inc v ACCC (2013), it was held that any breach of section 18 imposes liabilities on the defaulting party in the form of composition and damages. (Richardson 2012) Also, when there is some event which is outside the scope of the parties to the contract and on the happening of which the contract cannot be performed, then, the contract is said to be terminated on account of frustration Taylor v Caldwell(1863). The events which can be categorized as frustration are when the subject matter itself ceases to exist, when war occurs, death, incapacity, natural disaster etc. (Jaani 2016) Application The laws are now applied to the given case scenarios. Tom needs to hire a truck from Steve. He specifies that he needs a truck which can load ten tons of cargo. Based on the information received from Tom, Steve provided a truck on an assurance that it can carry twelve tones of load. Thus, Steve made a statement of fact which was not true and thus persuaded Tom to make a contract with him. Steve deceived and mislead Tom in trade and is thus in violation of section 18 of the Act and has misrepresented Tom by making false statements. Now, when Steve was on holiday, then, in his absence Pamela used to give water to his garden. However, there is no exchange of promise that was made amid the parties. But, one day, Steve promises her to give his own car against the actions that are undertaken by Pamela. But, the promise that was made by Steve was against an act which was already performed by Pamela. So, the promise made by Steve was not a good consideration which is valid in law as it is against an act which is past in nature. Danny and Steve make a contract under which Steve has to provide Danny a car. A valid contract was established amid the two. However, the car which is the main subject matter of the contract was already destroyed by some previous customer of Steve when the contract amid Steve and Danny was initiated. This fact was not within the knowledge of Steve.Thus, the contract cease to exist on account of frustration because the main subject matter of the contract, that is, the car was already destroyed and thus the contract is not capable to be performed in any situation. Also, Steve negotiated contract terms with Cool It Aircon Ltd (Trisha). Steve received a draft contract from Cool It Aircon Ltd. However, he never signed the contract and put it aside. But, the contract was later signed by Steve under mistake of some other document and the same was faced to Cool It Aircon Ltd. In such scenario, Steve never intended the acceptance that was sent by him under mistake and such acceptance has no value in law. Conclusion Steve has violated both common and statutory law and hence Tom can terminate the contract and sue for compensation and damages. The actions of Pamela were not supported by good consideration and are thus not enforceable in law. So there is no contract amid Pamela and Steve. Now, the main subject matter of the contract, that is, car was not in existence when the contract was made amid Steve and Danny. Thus, he contract is not valid on account of frustration and Danny cannot sue Steve for breach of contract. Also, there is no contract amid Steve and Trisha and Trisha cannot enforce Steve to perform the contract as there is no legal intention that was present and the acceptance was communicated without any intention to abide by the same. Reference list Brogden v Metropolitan Railway Co. (1877). Clark J, 2013, Australian Constrict Law- formation, Retrieved on 12th August 2016 from https://www.australiancontractlaw.com/law/formation-agreement.html Clark J, 2013, Terms of a contract, Retrieved on 16th August 2016 from https://www.australiancontractlaw.com/law/scope-terms.html. Clark J, 2013, Consideration, Retrieved on 16th August 2016 from https://www.australiancontractlaw.com/law/formation-consideration.html#considpast. Findlaw, 2016, how can contracts be discharged from further performance, Retrieved on 17th August 2016 from https://www.findlaw.com.au/articles/4551/how-can-contracts-be-discharged-from-further-perfo.aspx. Google Inc v ACCC (2013). Harrington v Taylor (1945) Jaani, 2016, Termination by Frustration, Retrieved on 17th August 2016 from https://www.jaani.net/resources/law_notes/contracts/11_Termination_by_frustration.pdf Powell v Lee (1908). Richardson M, 2012, Before the High Court Why Policy Matters: Google Inc v Australian Competition and Consumer Commission Retrieved on 16th August 2016 from https://sydney.edu.au/law/slr/slr_34/slr34_3/SLRv34no3Richardson.pdf. R v Clarke(1927). Taylor v Caldwell(1863)

Loss Of Innocence Essays - Fiction, Literature, American Literature

Loss Of Innocence Certain childhood experiences are missed out by some people because of mishaps early on in life. Any unfortunate event could cause the loss of innocence and make a child mature before his or her time. This event or experience would cause them to sacrifice their innocence. Many pieces of literature contain the loss of innocence as a theme. Examples of these would be The Scarlet Letter, The Adventures of Huckleberry Finn, and The Catcher in the Rye. The Scarlet Letter, by Nathaniel Hawthorne, is a novel that shows the theme of the loss of innocence. Although it is not a major theme, it can be used to describe Pearl, the daughter of Hester Prynne. Hester treated Pearl like the sin she committed, adultery, so she grew up like it. Hester pleaded to keep Pearl because "all that she had was the scarlet letter and her child." She is the living evidence of Hester's crime and she is a part of her mother's shame. The scarlet letter printed on Hester's chest is there to remind everyone of Hester's guilt, which is something Pearl did as well. When Hester and Pearl went to see Governor Bellingham, Hester told them how she felt about her daughter. Sadly, she felt almost the same thing the Puritans did. However she also declared her love for Pearl. "She is my happiness - she is my torture, none the less. Pearl keeps me here in life! Pearl punishes me too!". The Puritans thought that this little girl was influenced by the devil. She was a little like the bearer of the truth. None of the other children were allowed around Pearl so she had no friends. She had a lot to handle as a child so this compromised her innocence. Pearl was being punished for her mother's sins and she wasn't accepted as a normal child her age would be. She had too much to bear at a young age. In The Adventures of Huckleberry Finn, which was written by Mark Twain, Huck matures quickly because he has to help Jim escape the ill fortune of slavery. He is torn between the values of society and his young, innocent conscience. He is tormented by the thought of turning Jim in and doing what everyone else thinks is right or staying loyal to his new-found companion. He also has to use his intelligence to get down the river and bring Jim to safety. By making these decisions he is no longer a child. He loses innocence and becomes an adult because he doesn't have to make the decisions a child his age normally has to. Their were numerous occasions in The Catcher in the Rye, written by J.D. Salinger, where loss of innocence was used as a theme. The first, was when Holden broke the window when Allie died. Losing his brother was a hard time for him. For him, Allie was the definition of innocence. This was because Allie was a child when he died. He didn't grow to be an adult and become corrupted. Another major time is when he is talking about the children in the Rye field. Them falling off of the edge is their fall from innocence. Holden wanted to save them from losing their innocence, so he wanted to catch them before they fell. He wanted to catch them before they became greedy and careless. In this novel, one is repeatedly reminded of what Holden thinks of everyone but himself. He hated society so much that he would leave school because of it. When asked why he left his previous school he replied, "One of the biggest reasons I left Elkton Hills was because I was surrounded by phonies. They were coming in through the goddam window." Holden's parents can also be a factor in his obsession with keeping innocence. They tried to confine him to be like them in their world. That was something he didn't want. To him all adults, including his parents, were corrupted. They were phonies. This was the reason he wanted his sister to say the way she was and the same age she was. Along with his younger brother, Holden's younger sister was the one person he cared about. Phoebe was still innocent but Holden was afraid of the day when she would grow up and become one of the people he hated. In conclusion, many people's innocence is lost because of tragic experiences in life. Many novels and pieces of literature contain examples on the loss of

Marketing Coursework on Cadbury Essays

Marketing Coursework on Cadbury Essays Marketing Coursework on Cadbury Essay Marketing Coursework on Cadbury Essay Essay Topic: The Birth Mark Cadbury is a successful company known for its chocolate bars. The market is very competitive and it is becoming more and more difficult to find new products that achieve long term success for the company. I have been given the job as sales and marketing director for Cadbury and I have to develop a new product for the company. Cadbury is a successful company well known for selling chocolate bars. Over the past 10 years Cadburys have produced a wide range of chocolate bars aimed at different target markets, which has had varied degrees of success, both in the uk and abroad. However the market is getting more competitive and it is becoming a lot harder to produce new products for long term success for the company. Cadburys Richard Tapper Cadbury moved to Birmingham from the West Country in the 1790s, his son John Cadbury owned the shop next door to his father and sold tea, coffee, hops, mustard and unlike most cocoa and drinking chocolate which he made himself using a mortar and pestle. Cocoa and drinking chocolate was established in the 1650s and had remained an luxury enjoyed by the high class of the English society. Johns customers were members of the richest families of Birmingham at the time, which could afford to pay for the cocoa. John Cadbury experimented with the cocoa using his mortar and pestle and produced a wide range of cocoa and chocolate drinks. Later on John added sugar and sold his products in a block which was added to hot water or milk. John Cadbury promoted and advertised his products until he rose to being one of the leading tradesman of Birmingham and helped his shop grow. Soon later he became one of the first cocoa and drinking chocolate manufacturers. Benjamin Cadbury the brother of John joined the company and they became the Cadbury brothers of Birmingham. A larger factory in the centre of Birmingham was bought. Taxes on cocoa were dropped which made chocolate available to a wider selection of people so the business boomed however the partnership ended and John retired living his sons, George and Richard to run the business and they became the second Cadbury brothers of Birmingham and were awarded their first Royal Warrant. The brothers discovered process for pressing the cocoa butter from the cocoa beans. This allowed the brothers to sell a new cocoa essence and all sorts of new types of eating chocolate which had never been made before. The business outgrew the bridge street factory so the brothers moved to a Greenfield site which later was called Bournville. The business carried on growing and the brothers started producing milk chocolate for eating which would not be of good quality now but at the time was a revolution and their was big competition with the Swiss and their fancy chocolate. Richard had a sudden death and George became the chairman, Richard and Georges sons became directors and Cadburys growth did not decline. By the 1900s all sorts of chocolate products were being made and Cadbury released their first and biggest selling brand Cadburys Dairy Milk. Cadburys today has factories all over the world and still maintains in being one of the biggest chocolate confectionary companies in the world. Cadbury Products Cadburys brand has a wide consumer base with all ages and types of people buying it. This means that Cadburys Dairy Milk was never really targeted at a specific market. This was because Cadburys Dairy Milk is an old product but its repretation from the past allows it continueing in being one of cadburys leading products. Fuse was launched in 1996 it is packed with lots of snacking ingredients and is aimed at those people whose fast moving lifestyles find them snacking. The target market is the 16 to 30 years the ones who are usually snacking. More than 250 different ingredients were tested in the making of this product. It took 5 years of planning to launch the fuse and cost 10 million pounds. It was mainly made to fill there gap in the developed market. When the fuse bar was launched it was a massive success and rose confectionary goods bought up within the year. Target Markets Most products produced today have aimed their products at a specific group of people like say a drill is targeted at a man who does some DIY or a sewing machine more at older women etc. This is easy enough but when you get further down to something less specific like confectionary goods each different brand but the same thing a chocolate bar still try and target different groups or into different groups for why they are bought. For example Cadbury roses is a product that is not bought for self indulgence or for snacking but more for a gift for someone else. However a regular Cadburys dairy milk would not be bought as a gift but to eat yourself or perhaps share with friends. These little groups are called market segments and these segments are usually where the products are aimed. Marketing Map I have decided to make a marketing map to see where most confectionary brands lie and in which category. These categorys are: * Snacking The chocolate bars you eat when you have no time for a meal or just to quench your hunger for a little while longer. * Gift The Chocolate selections you would buy someone as a gift like on valentines day or for their birthday etc. * Indulgence Something bought for your self-pleasure, maybe bought as a privilege. * Gutfil These are the chocolate bars you would buy to fill yourself up a little. Like you have no time for dinner so you buy a chocolate gutfil bar. * Sharing These are the chocolates you would buy and share out between your friends if you dont want to be selfish. * Casual Indulgence These are the brands, which like indulgence are a bit of a treat. Easy to eat and bought more frequently than indulgence brands. This is my finished result: I have decided that there is a gap in the casual indulgence and Sharing because of the lack of brands in these circles. Both have only 3 products in them however as I tend to buy more casual indulgence brands than sharing brands myself I think I will aim my brand at the casual indulgence section. Market Research Marketing is the identification, anticipation and satisfaction of customer needs and wants at a profit. To decide the best way to market a product first I need to carry out market research. The market research is based upon four factors, which are Price, Product, Promotion and Packaging.

Truly, Madly, Deeply essays

Truly, Madly, Deeply essays This paper is about the movie Truly, Madly, Deeply. It is about a grief stricken woman played by Juliet Stevenson. Juliets character has lost her long time lover who is played by Alan Rickman. Anthony Minghella directed the movie. The setting of the movie is mostly dark due to the loss that Anita has gone through. At the start of the film you notice that the character is trying to rebuild something whether that be her life or just her flat. Her flat is constantly being renovated. Her cabinets are getting refinished, her pipes are getting changed, and her entire house is full of rats. It seemed as though nothing was going right in her life after Jamie had died. The rebuilding of her flat paralleled that of her life. The people in Anitas life like her boss and sister are constantly worried about her and checking up on her. Her sister stops by without calling and then tries to clean up her house. There are always messages on her machine asking where she is and how she is doing. The only person that has somewhat of a clue is her therapist. Then one day out of the blue Jamie shows up in her flat. Although it is not really him its his ghost. She is so happy to see him but at the same time she doesnt know if she is losing her mind. But yet she indulges her self by staying home with Jamie for a week. Jamie is thier trying to help her move on with her life. She has been caught in rut since his passing. Keeping his things around like his cello, which keeps as a distraction. Now that she has Jamie back her life seems even more complicated. She has to lie to her friends and avoid phone calls. I mean what would you think if you heard that your friend was talking and hanging out with her dead lover. You would think that she was crazy. Eve in times of watching the movie you think she is going crazy. Jamie was a big part of her life but that didnt mean they always agreed. Through his com...

Designer babies should not be legalized Research Paper

Designer babies should not be legalized - Research Paper Example Literally, it implies selection of certain features that a parent wishes his or her child to have before preconception (Satoshi 90). The concept of selecting a given trait for a child originated from a technology known as preimplantation genetic diagnosis or PGD. Preimplantation genetic diagnosis remains as a technique employed on embryos got in In vitro Fertilization for screening for genetic diseases (Blazer 56). The technique commonly tests for genetic abnormality in embryos. Based on the results got from this screening test, parents often can be able to choose non-genetically diseased embryos to be implanted in the mother (Sean, Lyn & Tessa 80). In as much as medically the technology seems as advancement, the issue remains on its legality and whether it can be ethically accepted in the society (Sara 83). A number of ethicists often remain wondering on the given future of the technology. A war between conservatist and scientists has constantly been ongoing for centuries. In as muc h as scientists believe that the designer babies technology remains as a major step in the field of genetic engineering, quite a number of controversies and oppositions have arose because of that technology. Therefore, choosing the features of one’s own child should not be legalized due to a number of ethical issues revolving around it. In as much as the issue of designer babies seems to be a technological advancement in the world that could solve a number of problems that mankind has, but if people thought for a moment whether to legalize it or not, many would opt not to legalize it. A number of ethical issues have arisen over the past few years regarding the issue of designer babies in the society thereby leading to many people refusing the idea of legalizing the practice. The ethical issue behind not legalizing the practice of designer babies majorly falls on the use of its technologies, political, social and religious view. Parents being able to choose salient features fo r their children prenatally should not be legally accepted due to technological issues such as preimplantation genetic diagnosis and cloning used in the process of making designer babies (Zahedi & Bargher 88). There are often two types of moral or ethical questions that often get asked regarding designer babies (Sean 34). Often, the first question involves the specific technologies used in selecting or modifying the baby’s genetic makeup. Furthermore, the second question often focuses on the given idea of creating a designer baby (Sonia 55). For any medical technology introduced with a given aim, ethics and safety always play a key role in its enactment. Technological enhancements that prove to be detrimental to the lives of human beings often become not approved and therefore not legally acceptable. Genetically modified technology commonly began in animals like mice and plants and has been tested less on humans. In accordance to Wellman, he describes the method and technique of making such designer babies as straightforward while at the same time talks about it raising concerns on safety (34).Making of a designer baby sometimes begins with the creation of a given embryo via in vitro fertilizayion. It is then genetic engineers that then modify the given embryo’s DNA before introducing it in the womb (Joseph 33). In as much as technology often comes with dazzling procedure and expectation of perfect health, the main thing here is, are they safe being used on humans (Sonia 25). Some technological usage often employ humans as test subjects and try to oversee what will be the aftermath of their experiments (Sonia 15). Medically, they have been cases of experiments being conducted on humans

Marine management Essay Example | Topics and Well Written Essays - 750 words

Marine management - Essay Example Issues such as reduced productivity and heightened risks to injury in the work environment can all result from the aforementioned issues, dealing with them and preventing the engagement of employees to them is imperative. The rate at which companies lose money through countless health benefits to stressful and fatigued staff is alarming. Healthy employees need less health benefits and are very productive. Managers and heads of companies alike need to figure out how to curb this menace. Work related injuries are on the increase and are always recorded high when most workers work overtime and have less break to reduce the fatigue or engage in activities that can reduce the levels of stress. My company, as this paper discusses below, has already developed countermeasures to the above problems. The changes we have realized can not only be told through the fulfillment of all participants in the company but also through the profits we have accrued in the recent past. There are several causes of both fatigue and stress as listed below. Fatigue itself is caused by extended periods of physical or even mental exertion with less time to recover through rest. Normally, a certain level of fatigue is normal, however, when the levels are too high, there can only be too much disadvantages. These levels of fatigue can be as a result of the following: High levels of fatigue and stress normally leads to reduced productivity. This is generally the biggest problem with the two. Also, since stress and fatigue may impair a person’s sense, including that of danger, employees run risks of accidents and injuries in the work environment. Studies show that staying awake for over 17 hours has as much negative effects on the overall performance of an individual’s performance as having about 0.05% alcohol content in blood. An extra four hours doubles the alcohol content figure to 0.1% (Williamson et al. 320). It is crucial to point out that both employees and

Great Expectations Essay Example for Free

Great Expectations Essay This shows just how angry she is about being dumped. In Havisham Carol Ann Duffy makes miss Havisham seem less than human in many ways, first of all she degrades her by not giving her a proper title, just Havisham not Miss Havisham just Havisham this makes her seem in an under class, then she says that she spent whole days cawing nooooo this makes her seem like a crow as a crow caws, also the crow is an ugly bird so this makes miss Havisham seem even worse. In both Great Expectations and Havisham miss Havisham is shown as an evil old woman, however her appearance is described more shockingly in Great Expectations as miss Havisham is described through the eyes of a small child, Pip. In Havisham she is described through her own eyes, also her description in Great Expectations was of her appearance, her white hair, the yellowing dress e. t. c and in Havisham it is more so her feelings and not so much to do with her appearance. Great Expectations was wrote in a time when gothic novels were very popular, for example Bram Stockers Dracula or Frankenstein by Mary Shelly, also The Castle of Otranto by Mrs Radcliffe, as a result of this Mrs Havisham is portrayed in a very gothic way, as when Pip first sees her he compares her to a waxwork, see was very similar to a waxwork I remember having once seen that quite scared me also because Great Expectations was written a lot earlier than Havisham so Charles Dickens will have been a lot more restricted with the language he could use. You can see this as in Havisham Carol Ann Duffy describes miss Havisham making love to her fianci then biting off his manhood, Charles Dickens would never had dreamed of putting that in his novel so it shows that the two pieces of writing are different not just because of the authors styles or format but also because of the social and historical context. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Great Expectations section.

SEDS-Saving Space Exploration Essay -- Space Exploration Essays

SEDS-Saving Space Exploration Space exploration was once a fascinating part of human culture. Back in the 60’s, when getting to the moon was a top priority, and exploring the features of other planets interested people, the space program had the momentum to pull off bigger and better things. To explore stars not even in our galaxy and even possibly pull off the feat of discovering extraterrestrial life was something people only dreamed about. Once being only in the imagination, space travel is a reality. Nowadays, many people have lost interest in the space program. With people’s interests in space exploration dwindling, as well as internal problems with the NASA program, funding has been cut short, and continued development in space exploration has been stunted. SEDS, which stands for Students for the Exploration and Development of Space, is one of the programs that is trying to bring the space program back to the prestige it held in the 60’s and is also attempting to regenerate public interest in space exploration. SEDS was founded in 1980 at MIT and Princeton and consists of an international group of high school, undergraduate, and graduate students from different educational backgrounds who are to promote the development and exploration of space as a whole (www.SEDS.org). One of the unique aspects about the organization is its dedication to being a youth-oriented organization. On the organization’s main website, the SEDS mission statement says SEDS supports a network of students across many of the nation’s top colleges. The mission statement also says the organization encourages young people who are interested in space to become a member of their organization. The SEDS mission statement also states by becomin... ...hives. The three chapters of SEDS that were analyzed all have their own qualities, and in one way or another contribute with the goal SEDS has set for the organization. All three chapters have flaws, but looking at whether the chapters did what they were supposed to do the chapters, for the most part, accomplished their goal. Information was provided from credible sources, as the information helps people become informed of space exploration. The goal of getting people physically involved with projects of space exploration is not completely fulfilled because of the lack of depth the descriptions of the projects have, and the lack of information of how to get involved in those projects. However, the overall goal of saving space exploration can be accomplished if SEDS uses their chapters wisely and continues to expand their organization across colleges nation-wide.

Clothes and Fashion

A woman speak with a man about fashion and clothes. The man says than the fashion is a invention from clothes factories. The woman says that the fashion is necessary to people feel well The man prefers to wear the same clothes rye day The woman feel better when she wear a beautiful suit, and in each situation you must wear a different clothes. The man things different clothes distinguish between poor people and rich people. I'm going to talk about clothes and fashion. There are two aspects which I want to highlight: the comfort and the appearance.The comfort is the main purpose of dress because the human race began to wear clothes when went out from the hot Africa and spreader over the World and colonized cold lands. They used lots of materials to do their dresses but in the beginning with the only objective that warm the body. On the other hand clothes has a mission, it is to show the personality, the humor, the owner to a certain social status or collective. For instance the unifor m of the police, the robe of lawyers, prosecutor or Judges, or the Army. These are very import to distinguish or discriminate this people from others.When you are going to a party you must put on clothes different than you dress when you are working. The more happy you are the better clothed you wear. We used to wear dark clothes in funerals. If you had to facing in your work you should wear a suit. If you were a politician or a famous person you should dress up everyday well cause you could have a photo taken. I regretted very much don't have known dress up in a very important situation when a was a young girl I had gone to a party but I didn't liked to go there, I wearing a awful suit because my friends persuaded me to go there, and I didn't want.When the party began to be boring, I was thinking going home, suddenly a stunning boy appeared, he was wearing a denim trousers, a beautiful blue cotton shirt with a denim collar ND he was tall and handsome; he seemed very kind with his f riends but I couldn't to approach him because I was wearing a awful loadstone's suit from the times of my mother, I felt very angry with me, I thought â€Å"it is impossible that this person look at me†.

National Health Care Expenditures Essay

Health care costs are much higher in the United States than anywhere else. It does not matter if it is measured in total dollars spent, a percentage of the economy, or per capita basis. The United States has the world’s largest health care market. Health care accounts for 40% of all health expenditures and the United States obligates to just 5% of the world’s population. Considerably higher health care costs do not seem to make U. S. citizen’s appreciably healthier (Getzen & Allen, 2007). U. S. health care costs continue to rise notably faster than any other segment of the economy or the population’s incomes for more than the last 40 years. Americans cannot endure this forever. The condition of health care economics is the United States’ gravest crisis, and this gridlock commands a solution. Finding one will not be simple or pleasant (The High Cost of Health Care, 2007). This means the government has to come up with plans that help contain costs while preparing for the future, and the population will likely continue to endure rising costs that place hardships on their household finances. In 2011 US health care spending grew 3. 9% to reach $2. trillion, marking the third consecutive year of relatively slow growth. Health care expenditures grew 3. 9% consecutively 2009 through 2011, indicating three years of slow growth. Health care spending reaching $2. 7 trillion in 2011, also shows in a share of the Gross Domestic Product (GDP) remaining stable at 17. 9 % for the same period. Last year, 2012, finishes out with a little higher annual rate of 4. 3%. For 2012, national health expenditures grew at an estimated annual rate of 4. 3% in 2012, a bit higher than the 3. 9% experienced for each of the years 2009-2011. While this assessment is subject to adjustments, it foreshadows a fourth consecutive year of record-low growth encompassing the previous 50 years of statistics. The showing of slow spending at the national level does not denote the same regarding spending in the personal level. Personal health care in fact accelerated in 2011. This spending level went from 3. 7% to 4. 1% because of more growth in spending for prescription drugs, physician fees, and medical provisions. Personal spending grew because of slowing Medicare and Medicaid spending and the increasing rates of private insurance. With slow growth also reporting in the population’s incomes, new jobs, and the GDP, some are questioning if US health care will rally after this three-year decline (Hartman, Martin, Benson, & Catlin, 2013). Director of the Altarum Center for Sustainable Health Spending, Charles Roehrig, believes that the slower growth in health care spending incites by slower health care price growth, which follows the slower economy-wide inflation. Altarum’s research proposes that the recession continues to press on health care expenditures, reducing growth by a percentage point or further. And while the figures are clamorous, health care providers ultimately may be cutting back employment in light of reimbursement coerces (Altarum Institute, 2013). An average family in the United States with typical full coverage health insurance through their employer currently spends more on yearly health care than on a year of groceries. The specialists at Milliman Inc. , examined the costs of health care for a U. S. family of four and found that the yearly cost of employer sponsored benefits through an employer-sponsored insurance organization increased 6. 2% to $22,030, compared to $20,728 the previous year (Glynn, 2013). Government is running into a number of major difficulties in attempting to provide health care. One of these difficulties is how to efficiently earmark resources amid hospital-based services and preventative, community-based services. Government also considers what particular preventative measures to promote (Bedkober, 2012). In the long haul, government’s decision to promote healthy lifestyles may be the best choice. For example, if the population navigates toward healthier lifestyles and preventative measures, hospitals would not have the need to continuously fund for more beds. The question is can the citizens of the United States endure the price it will cost to get to a better place that is economically sounder and healthier? Healthier people would drive health care costs down, but it definitely will take some time. During the decades it would take to get people healthier, national spending would need restructuring. It is a known fact that poor people are generally not healthy people. Currently, the high cost of health care is making more people poorer. Costs must come down in order for people having difficulties gain better access to health care. In some instances, too much money is spent in some areas and not enough in others. One of the most profitable industries, according to Fortune magazine is the pharmaceutical industry. The pharmaceutical industry’s profitability in 2005 stands at 15. 7% of sales and stands as the fifth in most profitable U. S. industry. The costs in relation to high-technology treatment, for example in-patient treatment, leads government to believe that preventing the advent of diseases rather than simply treating it when it appear is the best financial strategy for the future. Rather than funding to increase hospital bed numbers, government should fund preventative health measures that will lead to a healthier and more cheaply serviced population (Bedkober, 2012). With this funding, many want to know who actually pays for health care. The U. S. Government drew in more than over 2. 16 trillion dollars in revenue in 2010. The American public supplies this revenue. The same year, 2010, signifies the Federal Government becoming the largest financer of health care with 29% of spending. One actually could say that the American public is the financer of health care. One could also say that the public uses various federal programs to distribute health care fundings. These programs are Managed Care Organization (MCO), Preferred Provider Organizations (PPOs) or point-of-service plans (POS), Medicare, and Medicaid, takes a 24% share; National Defense, including Foreign Policy, Veteran’s Administration, and Foreign Aid, is 23% of spending; pensions and disability through Social Security, take a 24% share; and Welfare takes 12% of spending. All other spending, including interest on the national debt, takes 18% of federal spending. The chart below shows the Federal Government (29%) exceeding public households (28%) for the first time. Source: Centers for Medicare and Medicaid Services (CMS), Office of the Actuary, National Health Expenditure Data, 2012 release. Contributors finance the nation’s health care bill by paying insurance premiums, out-of-pocket expenses, and payroll taxes, or by directing general tax revenues to health care. The federal government and households contributed nearly equally. The following chart breaks down how each contributor directs their spending. Source: Centers for Medicare and Medicaid Services (CMS), Office of the Actuary, National Health Expenditure Data, 2012 release. Another perspective in answering the question of who genuinely pays for health care is to look at the bottom line to see where all funding actually comes from. All funding comes from taxes. Taxes comes from the citizens of the United States. The whole U. S. population pays for funding. When a patient does not pay cash out of his or her pocket for his or her medical care, every dollar spent on medical care is paid through taxes and insurance premiums everyone. The government and insurance companies do not â€Å"pay† for anything, the population does. The government distributes the money they receive form people’s taxes to other agency payors. This is why individual taxes rise and net wages are lower. Even when many individuals choose to opt out employee benefit deductions, called a tax advantage, individuals still pay. This tax is allocated from other places. Nothing is â€Å"free† when the bottom line starts with the population. When receiving less money from wage taxes, more money is necessary from other taxes such as fuel taxes, property taxes, income taxes, and Social Security taxes to make up from the shortcomings. One thing is certain, there is a future. The U. S. government agencies may be on the right track, time will only tell. Health care reform is on everyone’s mind as it will affect every part of the individual’s life. Other than costly, there are other population needs that require addressing now before it is too late. The United States is in the midst of an aged population explosion. These are people who have or will be leaving the workforce soon. Take into account that the government receives their money from individual taxes on wages. The revenue from these taxes will increase shortcomings that fund the agencies that take care of U. S. health care. This dilemma is a â€Å"catch 22. † Any reform plan must be an attempt to fix both. This may cause strategically proposed cuts in many areas. The U. S. government must decide on what is highest in priority. Some industries that receive government funding may need to decrease their profits to help the nation. Pharmaceutical companies are among the highest in profitability. It is this author’s opinion that dropping the company’s price of a bottle of medicine would not hurt them near as much as the current high cost of medicine hurts the population. Another area that could help reduce costs would be unnecessary grants to some research organizations. Again using the pharmaceutical industry as an example, this industry conducts much research only for its primary need – to fulfill its dominating obligation to shareholders to make a profit. The obligation to patients comes second. There are many researches that would not hurt progress if they were dissolved. However the United States plans to reform health care will not take overnight to accomplish. Reform should have been placed into action years ago, but it is hoped that it is not too late. The government’s spending of the population’s money must go through restructuring with the constant reminder of keeping the people first priority. The people must have protection and good access to health care or nothing else will matter if the United States is to remain the greatest nation.

economic reform in 1996 essays

economic reform in 1996 essays In August of 1996, a welfare reform was passed that took power away from the federal government and gave it to the states so that the states could develop their own personal ways of dispersing welfare. With the reform, each state is given a block grant by the Federal government and is met with little Federal regulation. In this reform, Clinton applied a family cap in hopes to discourage pregnancy among welfare recipients and also a few financial incentives for those who married. The new legislation also put limits on how long a person can be on the welfare program. The 1996 welfare reform changed welfare from what it use to be, a relatively liberal institution, to what it is now, a sort of middle ground between the liberal view and the conservative. With the devolution of power from the federal government to the state, there no longer is one basic welfare program. Welfare varies very much from one state to the next and in some cases, from one county to the next. The power is very much spread out and many of the approaches entail subjective judgment. By and large, these responsibilities are falling to welfare caseworkers.(Dan Froomkin) With welfare caseworkers making subjective judgments on who needs financial assistance and who doesnt, it eliminates a large number of undeserving recipients. Our past welfare system had plenty of loopholes to slip through where now most of them have been eliminated. The reform has forced many past recipients to seek employment and has freed up more government money. The down side to caseworkers making subjective judgments is that it opens up the possibility that a caseworker might deny a legitimate case for assistance out of his or her own prejudice. Referring to the past welfare setup, Dan Froomkin of the Washington Post says, ...for all its drawbacks, it ensured a certain kind of blind fairness. ...

Quejarse Conjugation in Spanish, Translation, Examples

Quejarse Conjugation in Spanish, Translation, Examples The Spanish verb  quejarse  means to complain. Quejarse is conjugated as a regular  -ar  verb, like casarse  or  ducharse.  This article includes the conjugations for  quejarse  in the present, past and future indicative, the present and past subjunctive, the imperative, and other verb forms. How to Use Quejarse Although  quejarse  includes the reflexive pronoun  se, it is not a reflexive verb. Instead, it is a pronominal verb. These verbs are always used with the reflexive pronouns (me, te, se, nos os, se), but the reflexive pronoun has no function except to accompany the verb. This means that pronominal verbs like quejarse cannot be used without the reflexive pronouns. For example, to say He complains to his boss, you need to say  Ãƒâ€°l se queja con su jefe,  you would never say  Ãƒ ©l queja, without the pronoun  se. Quejarse Present Indicative For the verb quejarse, remember to always include the reflexive pronoun before the conjugated verb. Yo me quejo I complain Yo me quejo del calor. T te quejas You complain T te quejas del fro. Usted/l/ella se queja You/he/she complains Ella se queja por el mal servicio. Nosotros nos quejamos We complain Nosotros nos quejamos cuando estamos enfermos. Vosotros os quejis You complain Vosotros os quejis con el gerente del restaurante. Ustedes/ellos/ellas se quejan You/they complain Ellos se quejan por cualquier cosa. Quejarse Preterite  Indicative The preterite is one of the two past tenses in Spanish. It is used to talk about completed actions in the past. Yo me quej I complained Yo me quej del calor. T te quejaste You complained T te quejaste del fro. Usted/l/ella se quej You/he/she complained Ella se quej por el mal servicio. Nosotros nos quejamos We complained Nosotros nos quejamos cuando estuvimos enfermos. Vosotros os quejasteis You complained Vosotros os quejasteis con el gerente del restaurante. Ustedes/ellos/ellas se quejaron You/they complained Ellos se quejaron por cualquier cosa. Quejarse  Imperfect  Indicative The other past tense in Spanish is the  imperfect tense, which can be translated as was complaining or used to complain.  The imperfect is used to talk about repeated or ongoing actions in the past. Yo me quejaba I was complaining Yo me quejaba del calor. T te quejabas You were complaining T te quejabas del fro. Usted/l/ella se quejaba You/he/she was complaining Ella se quejaba por el mal servicio. Nosotros nos quejbamos We were complaining Nosotros nos quejbamos cuando estbamos enfermos. Vosotros os quejabais You were complaining Vosotros os quejabais con el gerente del restaurante. Ustedes/ellos/ellas se quejaban You/they were complaining Ellos se quejaban por cualquier cosa. Quejarse Future  Indicative To conjugate the future tense, start with the infinitive of the verb, and add the future tense endings (à ©, s, , emos, à ©is, n). Yo me quejar I will complain Yo me quejar del calor. T te quejars You will complain T te quejars del fro. Usted/l/ella se quejar You/he/she will complain Ella se quejar por el mal servicio. Nosotros nos quejaremos We will complain Nosotros nos quejaremos cuando estemos enfermos. Vosotros os quejaris You will complain Vosotros os quejaris con el gerente del restaurante. Ustedes/ellos/ellas se quejarn You/they will complain Ellos se quejarn por cualquier cosa. Quejarse Periphrastic Future  Indicative In a  periphrastic construction, there are several words that make up a verb form. The periphrastic future is formed with the present tense conjugation of the verb ir (to go), the preposition a,  and the infinitive of the verb. Yo me voy a quejar I am going to complain Yo me voy a quejar del calor. T te vas a quejar You are going to complain T te vas a quejar del fro. Usted/l/ella se va a quejar You/he/she is going to complain Ella se va a quejar por el mal servicio. Nosotros nos vamos a quejar We are going to complain Nosotros nos vamos a quejar cuando estemos enfermos. Vosotros os vais a quejar You are going to complain Vosotros os vais a quejar con el gerente del restaurante. Ustedes/ellos/ellas se van a quejar You/they are going to complain Ellos se van a quejar por cualquier cosa. Quejarse Conditional  Indicative Yo me quejara I would complain Yo me quejara del calor. T te quejaras You would complain T te quejaras del fro. Usted/l/ella se quejara You/he/she would complain Ella se quejara por el mal servicio. Nosotros nos quejaramos We would complain Nosotros nos quejaramos si estuviramos enfermos. Vosotros os quejarais You would complain Vosotros os quejarais con el gerente del restaurante. Ustedes/ellos/ellas se quejaran You/they would complain Ellos se quejaran por cualquier cosa. Quejarse Present Progressive/Gerund Form To form the present participe or gerund  for -ar  verbs, you need the ending -ando.  The present participle can be  used to form progressive verb forms such as the present progressive.   Present Progressive of Quejarse se est quejando She is complaining Ella se est quejando por el mal servicio. Quejarse  Past Participle To form the past participle for -ar  verbs, you need the ending -iendo.  The past participle can be used to form compound tenses, such as the present perfect.   Past Participle of Quejarse se ha quejado  She has complained Ella se ha quejado por el mal servicio. Quejarse Present Subjunctive The  subjunctive mood  is used when a sentence contains  a main clause and a secondary clause with a different subject in each clause, and it communicates doubt, desire, emotion, probabilities, or other subjective situations. Que yo me queje That I complain Julia pide que yo me queje del calor. Que t te quejes That you complain Orlando pide que t te quejes del fro. Que usted/l/ella se queje That you/he/she complain Mayra quiere que ella se queje por el mal servicio. Que nosotros nos quejemos That we complain La enfermera espera que nosotros nos quejemos cuando estemos enfermos. Que vosotros os quejis That you complain Briana pide que vosotros os quejis con el gerente del restaurante. Que ustedes/ellos/ellas se quejen That you/they complain Esteban espera que ellos se quejen por cualquier cosa. Quejarse Imperfect  Subjunctive The imperfect subjunctive  has two different conjugations, which are equally acceptable. Option 1 Que yo me quejara That I complained Julia peda que yo me quejara del calor. Que t te quejaras That you complained Orlando peda que t te quejaras del fro. Que usted/l/ella se quejara That you/he/she complained Mayra quera que ella se quejara por el mal servicio. Que nosotros nos quejramos That we complained La enfermera esperaba que nosotros nos quejramos cuando estbamos enfermos. Que vosotros os quejarais That you complained Briana peda que vosotros os quejarais con el gerente del restaurante. Que ustedes/ellos/ellas se quejaran That you/they complained Esteban esperaba que ellos se quejaran por cualquier cosa. Option 2 Que yo me quejase That I complained Julia peda que yo me quejase del calor. Que t te quejases That you complained Orlando peda que t te quejases del fro. Que usted/l/ella se quejase That you/he/she complained Mayra quera que ella se quejase por el mal servicio. Que nosotros nos quejsemos That we complained La enfermera esperaba que nosotros nos quejsemos cuando estbamos enfermos. Que vosotros os quejaseis That you complained Briana peda que vosotros os quejaseis con el gerente del restaurante. Que ustedes/ellos/ellas se quejasen That you/they complained Esteban esperaba que ellos se quejasen por cualquier cosa. Quejarse Imperative   The imperative mood  is for giving commands or orders. You will notice that the positive and negative commands  are slightly different in the  tà ºÃ‚  and vosotros conjugations. Also, you will notice that the placement of the reflexive pronoun is different in the positive and negative commands. The reflexive pronoun is placed between the  adverb  no  and the verb in negative commands, but it is attached at the end of the verb in positive commands.   Positive Commands T qujate Complain! Qujate del fro! Usted qujese Complain! Qujese por el mal servicio! Nosotros quejmonos Lets complain! Quejmonos cuando estemos enfermos! Vosotros quejaos Complain! Quejaos con el gerente del restaurante! Ustedes qujense Complain! Qujense por cualquier cosa! Negative Commands T no te quejes Dont complain! No te quejes del fro! Usted no se queje Dont complain! No se queje por el mal servicio! Nosotros no nos quejemos Lets not complain! No nos quejemos cuando estemos enfermos! Vosotros no os quejis Dont complain! No os quejis con el gerente del restaurante! Ustedes no se quejen Dont complain! No se quejen por cualquier cosa!

David Hume's An Enquiry Concerning Human Understanding Essay

David Hume's An Enquiry Concerning Human Understanding - Essay Example On the other hand, Hume tells of ideas as being part of a copy principle from impressions, which means that ideas are derived from impressions and they directly correspond to the impression from which they are derived, to create a complete image of both. This he goes to state that ideas are thoughts, beliefs or memories that are directly connected to our memories, which may not serve as much of a distinction between the two, as it ties or binds the two aspects tightly. This is to mean that we construct ideas from impressions, where the mind looks at three crucial factors prior to generating an idea; resemblance, contiguity and effect (Landy 120). In the case of ideas, the issue of the mind using resemblance shows a clear application of impression, especially reflection, to come up with ideas, as it requires the mind to relate to different factors and find the merging point, or even establish the relationship between the two. This is again applied in the case of cause and effect as it requires one to establish the relationship between two or more aspects in order to comprehend how they affect each other. This application requires the use of sensation and reflection, which are both aspects of impression, to generate ideas crucial for any part of thinking. Hume also shows a difference between the two by the use of the earlier mentioned vivacity, where impressions are far much stronger as compared to ideas. This is because impressions are real and occur as first hand experiences, before they are played by the mind to retrieve ideas through reflection, which makes impressions more powerful than ideas. Another difference provided between impressions and ideas is that it man is liable to have difficulty in distinguishing between ideas and will even make mistakes about ideas. This, however, does not apply to impressions or is rather difficult to face, as impressions are highly distinct and can be told apart at any given time based on their powerful nature, and especial ly the concept of vivacity based on reflection and sensation. In addition, impressions can stand on their own, while ideas do not, but only serve to build further on impressions as an idea enriches what one perceives, but not how it is perceived. This is to mean that ideas assist in the construction of concepts, in which an example of a dog is given, impressions are applied based on direct sensations and ideas are developed, where the mind associates all impressions of a dog and creates an overall impression or idea of what a dog is, as well as its properties (Lacewing 1). In order to back his claim that ideas are copies impressions, Hume goes into the issue of the copy principle, which in the first place is used to distinguish between ideas and impressions. As such, he describes ideas as being dependent on impression, as one cannot construct knowledge or concepts from scratch without a hint of sensation and reflection. This means that one must have an impression of the concept from which ideas are to be developed, as ideas are part of the mental entity impression. With this in mind, Hume supports his claim by stating that for ideas to be in existence, there is a

Bomb Squad Guidelines Research Paper Example | Topics and Well Written Essays - 500 words

Bomb Squad Guidelines - Research Paper Example ene include the establishment of a command, request for emergency services, identification of the hazards at the scene, identification of the witnesses and victims as well as the preservation of any physical evidence that may be considered as potential and transient. With these, it is possible to identify, collect, locate and preserve evidence which is valuable in order for it to undergo examination that makes it possible to produce information that is both useful and effective (Pyrek, 2010). Some of the topics that need to be updated in this book include the areas that are concerned with the collection and examination of debris from an explosion and bombing crime scene. In this sense, there was a need to improve the recognition of consistent evidence as well as the other procedures involved in handling. This also includes the area that is related to training where the amount of information possessed by an individual is supposed to be upgraded. The other area that needs to be upgraded in the book is concerned with the securing of the required resources. This can be done through reevaluation, being aware of the safety alert concerns and the establishment entry and exits paths to be used by personnel. All these practices and procedures are mainly concerned with the evaluation and assessment processes of the procedure (NIJ, 2014). These topics need to be updated because of the importance associated with the proper identification, examination and collection of forensic evidence that is highly relevant. In this way, it will make it possible to ensure the performance of more successful investigations. In this sense, this kind of revision will affect the community that deals with forensic science and the criminal community since it relates to the collection of evidence and preservation in the sense that it will encompass a wide range of areas that include most of the agencies involved in law enforcement, forensic laboratories, fire departments, government agencies and

Why has the Britain's membership of the EU been so problematical Essay

Why has the Britain's membership of the EU been so problematical - Essay Example Membership of European Union (EU) with Britain has been a controversial concern. Eurosceptics (people who do not support the sovereignty of the European Union), believe that it would have been better if Britain was put aside outside the economic and political context. Permissions are being sought to withdraw the United Kingdom from the European Union (Daddow, 2004; Crowson, 2006). Thus, the term can very well be related with the subject i.e. why has the Britain’s membership of the EU been so problematical? Considering this facet, the essay will represent all the major issues that determine the membership of Britain with the EU to be problematical and with full of adversities. A critical evaluation will be made regarding the issues with the aid of analysis of the opinions derived from the different critics. Problems Associated with Britain’s Membership with the EU It has been recognised that the European Commission made a decision to prompt legal action against Britain a s it was found to be restricting the benefits to certain foreign nationals. This factor played a very crucial role in determining Britain’s involvement in European Union to be not up to the mark. Considering the issue of Britain’s membership of the EU, this political debate has been able to raise many eyebrows. This factor can be provided with the maximum amount of weightage owing to the fact that Britain was unable to serve the basic purposes of forming a proper alliance with the EU. Consequently, it can be said that issues relating sovereignty of the EU was in a questionable state having Britain as one of its members (Daddow, 2004; Crowson, 2006). There are other reports suggesting a lack of proper alignment in relation to the performance of membership functions from the part of Britain with the EU. Every country possesses certain basic ideas about their role that they need to play in the world, which forms its identity and helps in the establishment of its relations hip with other countries. The historical era of the British Empire has been able to considerably influence the way in which the British political influence sees its position in Europe. However, all of these factors did not seem to provide an upper hand to Britain in alignment with the EU. It has been recognised that being a powerful body, Britain was finding it very much difficult to adjust its political interest. Moreover, it was also proving to be quite distressful while narrowing its political attention only in Europe. Britain has always been considered as a latecomer in the overall community of EU. Moreover, Britain had to face serious amount of difficulties accommodating it to those rules and policies that were already established from before in the EU region. It faced difficulties because a few of the rules and regulations represented direct conflicts with that of the fundamental principles which bind the entire British Constitution. Thus, it created an uneven situation for Br itain resulting in paving conflicting situations. Bitterness with France along with strong association with America did not seem to be posing a pleasant political scenario for Britain rather it accounted for the emergence of additional issues to Britain. On a different context, it was not only Britain that had to adjust with EU, but EU had also major issues with Britain. It has also been ascertained that Britain joining the EU community specifically for economic purposes seem to pose a great deal of

Todays Educational System Essay Example for Free

Todays Educational System Essay What is wrong with the education system we follow today in the country? The general education system is focused only on examinations rather than training students for the future and really testing their knowledge. Because of this, students are forced to take tests that show only their retention powers, not their actual capacity or knowledge. So engineers today cannot do actual work in technology and doctors do not go to people who need their services. Is the problem with the system or the approach towards education as a whole? Today, students are completely professionally-oriented and they take examinations for the same rather than to gain knowledge, or do research in the subject. In our colleges, we have infrastructure and good faculty, but there is no motivation to do research. Even in the field of medicine, no one is motivated to do research because everything is so examination and job-oriented. But that is also a requirement of today’s times. Yes, but not at the cost of real learning. India’s education system looks at commercial gains only and students are trained to look at their monetary future. The curriculum is also built around clearing an exam and getting into particular professions. Learning is not a priority. So who is at fault for this mess? Those regulating and those making policies are equally responsible. If the system has deteriorated to this level where learning has been substituted by a race to clear an examination, regulators and policymakers are to blame for not acting on time to correct this anomaly. It’s also not enough to have rules and regulations, it is important how they are implemented. Government bodies are not controlling institutions. That should become a priority. Also, for good institutions that are promoting real learning, there should be no interference. Is the present practice of allowing the private sector indiscriminately into education the right approach? Most educational engineering and medical colleges owned by the government are not equipped in terms of infrastructure and faculty and their quality has been suffering. The better government institutions cannot accommodate the vast number of students who are seeking to get into them. So the need for the private sector comes in. They are filling the gap. But private sector institutions also charge very high fees. Yes, many of the private institutions take advantage of the situation and charge high fees. There are very good students in rural areas but they can’t afford good education today. In some states, the government does regulate fees, including your state (Tamil Nadu). Yes, but instead of concentrating on just the private sector institutions, the government should strengthen and improve the quality of the government educational institutions. Once that is done, quality education will become affordable and everyone would be willing to join them. Now the standard of these institutions, barring a few leading ones, has gone down so much that no one wants to go there. Everyone is going to private sector colleges, even at a much higher cost. â€Å"The combined engineering entrance exams is a good idea. Without it, many rural students will not be able to get in.† What’s the solution? How can we put the system in order? One way to do this is through public-private partnership. It has succeeded in many sectors, so why not in education? The private sector can develop the institutions and provide infrastructure and the government can build the curriculum and run them. In fact, policymakers, professionals and the public should come together with an aim to build good educational institutions. It is good to have as many universities as possible, because many students do not get an opportunity to get into good colleges. But the government should have a strict control on every aspect, like infrastructure, faculty, facilities and curriculum, right from the time they are set up. There should be a periodic accreditation system where once every two years institutions seek accreditation and the regulatory bodies check if all norms are being followed, for it’s often seen that once a sanction comes through, institutions openly flout norms. Corruption is rampant at institutions as well as regulatory bodies. Yes, and seats are today sold for a lot of money. This is because private institutions spend a lot of money to set up infrastructure and they try to get that back in any way—scrupulous and unscrupulous. This is something that needs to be totally weeded out. There is a big debate on the combined engineering examinations. Is that a healthy idea? It is a good proposal and should be extended to the medical colleges too. Without the entrance exams, many rural students cannot get in because those from the big cities have the advantage of coaching and scoring high marks. With a common exam, everyone will be on an equal footing. Your institution, Aravind Eye Care Group, has set examples of fair play and stands out in this system with values and principles. How do you continue to do that? We have set our own standards and we select purely on merit. Our tuition fees are not enhanced to suit our needs and we provide value-based education. We ensure that adequate facilities like infrastructure and faculty are available before we start a course. We cannot forget that students sacrifice a lot to come to learn. And we do periodic evaluation. Is there anything you want to tell today’s students? They must remember that college education is the basic foundation. It’s the only place they will get to learn. Once they are outside, they will have to practise what they learnt herethey will not get a chance to learn outside. So they should seize the opportunity, make the most of it.

The Human Genome Project Essay -- Genetics Science Papers

The Human Genome Project The Human Genome Project is one of the most widely discussed topics in genetics today. The United States human genome project began in 1990, when the $3 billion dollar project to map 3 billion DNA base pairs was announced.(4) When the initial funding was provided, it was anticipated that the project would require 15 years to complete and the target date for completion was 2005.(8) Recent technological advances have shortened that time period, and it is now estimated that the program will be complete by 2003.(1) The program now has been expanded to an international effort involving research facilities in France, Germany, Japan, the United Kingdom and the United States. There are also several private companies that are sequencing the genome also. The majority of the funding for the United States human genome project has come from the Department of Energy's (DOE) Office of Biological and Environmental Research and the National Institute of Health (NIH). The objective of the project is t o create a DNA sequence library for a representative sample of the human genome. Such a reference library would prove to be priceless from a research standpoint, as well as an applied perspective. This library will aid in the identification of specific mutations which cause a distinct disorder or disease. If the normal base pair can be inserted in place of the abnormal one, gene therapy could become a reality. Along with this new technology comes several problems, both technical and ethical. The ethical issues play a major role in the use and possible implications of this technology. A special committee was formed to evaluate these ethical issues and to make recommendations regarding them. This committee was given the tit... ... http://www.ornl.gov/hgmis/publicat/hgn/v10n1/04bacend.html 5. U.S. Dept. of Energy. Human Genome News. "Five years of Progress in the Human Genome Project", Obtained from the WWW 09/07/99: 12/95: http://www.ornl.gov/TechResources/Human_Genome/publicat/hgn/v7n3/04progre.html 6. UNESCO. The Gene Letter. "UNESCO Declaration on the Human Genome and Human Rights, July 1997", Obtained from the WWW 09/07/99:07/99: http://www.geneletter.org/0398/UNESCO.htm 7. U.S. Dept. of Energy. Human Genome Project: "Ethical, Legal and Social Issues (ELSI) of the Human Genome Project", Obtained from the WWW 08/31/99: 08/31/99: http://www.ornl.gov/TechResources/HumanGenome/resource/elsi.html 8. U.S. Dept. of Energy. Human Genome News. "U.S. HGP on Fast Track for Early Completion", Obtained from the WWW 8/31/99:2/1/99: http://www.ornl.gov/hgmis/publicat/hgn/v10n1/01goals.html

How the poet expresses His views concerning time in the p�em “Rising Five Essay

The poem â€Å"Rising Five† deals largely with the theme of time and our rather disturbing attitude towards it. We are constantly looking ahead, into the future, seeking the next stage of our lives and failing to enjoy each moment as it comes. The poet seeks to express the importance of living in the present through his use of imagery and structure, which emphasise the dangers of always looking ahead through the seasons of our lives and almost wishing away our time here on Earth. The structure of the poem moves us from the innocent, seemingly trivial outlook of a child to the wider issue of wishing our lives away. The repetition of the word â€Å"rising† to connote almost or nearly there begins to suggest a positive outlook as the small boy is â€Å"rising five† or almost five and this is shown as a childish impatience to grow up and be older than he really is. On the other hand, this phrase is repeated, each time growing further ahead and rushing through time as in â€Å"rising June†, â€Å"rising night† and then finally â€Å"rising dead†. This last line is deliberately shocking and underlines the poet’s concerns that we rush through our lives at too fast a pace and almost run towards death before we have had a chance to live. The language moves from a description of the young boy â€Å"brimful of eyes† with â€Å"toffee-buckled cheeks† at the beginning of his journey through life. His large eyes suggest a wide-eyed innocence and a fresh outlook on life, while the â€Å"toffee-buckled cheeks† is an image which reappears later in the poem with a more serious and threatening tone as the poet describes our attitude to youth â€Å"like a boy throwing away his toffee wrappers†. This simile emphasises the casual way humans desire to be grown up and moving onto the next stage of their lives, throwing away time as if it is rubbish or litter to be wasted. Furthermore, the writer chooses natural imagery to describe the passage of time. The use of rhymes such as â€Å"bubbled and doubled† along side the personification and alliteration of â€Å"buds unbuttoned; shoot and stem shook out the creases†¦Ã¢â‚¬  suggests a sense of joy and excitement as nature literally dresses up in her Spring finery. The irony being that we do not stop to enjoy each season, rather we look forward to the next month, the next stage of the year. The last section of the poem reflects a more sombre tone and the vocabulary becomes increasingly serious and more complex. The imagery of the â€Å"dust dissected tangential light† reflects the poet’s ultimate message of â€Å"new buds pushing the old leaves from the bough†, a metaphor which expresses the human desire for change and perhaps a lack of respect for age and wisdom. Finally the natural imagery is used to express how our hasty attitudes lead us to find only â€Å"the rot in the fruit† where the fruit represents our lives in their negative aspects as they run out and we run out of time. Overall, the poem is concerned with human responses to time and delivers a powerful message that we need to stop rushing ahead, seeking the next experience and the next thrill and start to appreciate the here and now, before it is too late.

IMC Plan Essay

Executive summary The strategy of this IMC plan is to extend Abercrombie & Fitch target audience, young generation, to the senior segment; the reason by doing this strategy is because there are more potential customer that haven’t been discover yet, so if we can reach to those people, the brand can expand its market and gain more profit. Furthermore, the current image that A&F holds in people mind might be a brand that provides casual luxury products or a brand that is only for young people, but if the brand can have the opportunity to upgrade its image to compare with those high-end brands, the brand value will increase dramatically. And so by, we must add the element of maturity into our brand image and appeal senior customer to purchase our product. In order to carry out this strategy, this IMC plan will use different marketing communication tools such as product placement, event marketing, advertising and public relationship to accomplish this goal. Eventually, after execute this new strategy for A&F, more and more senior will consider A&F is a brand not just for teens but also for them. Business situation review * Brand introduction: Abercrombie & Fitch, also known as A&F, is a renowned worldwide fashion brand that provides people the sense of causal luxury; it has a variety of product from the shoes that you wear on foot to the hat wear on the top, even fragrance and those exquisite accessories you can buy one at the store as well. Nowadays, A&F has more than 300 branches within the U.S, and several stores around the world. The reason why A&F is so popular recently is because the style of the product is unique and modern; furthermore, the products also possess high quality as well. Additionally, another reason that A&F has such high popularity is because the affordable price, take the T-shit for instance, the average price is 25 to 30 dollars, if we compare A&F to those famous brand such as Armani, Ralph Lauren, Calvin Klein, we can find out the price that A&F stands is much friendly than the others. * Target market: The main market of A&F is target at those young adults, from the age 18 to 25, different nationalities, color and characteristic, and those people who love fancy stuff but can’t afford extremely expensive brand. One of the things that A&F attract people is the image that displays the personality of vivid, young but a great sense of mature. Many people might consider a brand that is for young population as premature, the massage that, however, convey from A&F is the sense of fashion and the high-class feeling. Furthermore, due to the affordable price, young adult Can have the ability to buy such a brand that provides the sense of fashion and distinguish themselves among others. * Competitive Among the retail-clothing industry, there are various of brand that possess almost the same brand image as A&F, but the reason why A&F still can distinguish from those brand is because the unique brand equity that it stands. Therefore, although there are some attributes that similar with A&F, we still can scrutinize into those nuance and seek out some different between each others, and that’s quite important to execute before doing our own IMC plan. Therefore, those brand listed below are similar with A&F, and all in the same category. 1. H&M H&M (Hennes & Mauritz AB) is an international fashion brand, which comes from Swedish. The target market of H&M is for men, women, teenagers and children, and those people who love fashion products. The feature of this retail-clothing company is to provide fast-produce product that provides consumer the fast pace of trend, it means that the time from the design process to the product been displayed in the store is short. Because of that, consumer can enjoy those fashion products at the very first hand. The company has more than two thousand chain store around the world. Meanwhile, H&M often co-branding with other fashion designer such as MARNI, VERSACEï ¼Å' LANVINï ¼Å'JIMMY CHOOï ¼Å'ROBERTO CAVALLI, etc. This strategy makes the product more valuable than before, and triggers the collecting enthusiasm among those consumers. 2. ZARA ZARA is one of the most famous fast-fashion brands in the world now, it owns by Inditex Group, a giant Spanish closing retail company. The company claims it only takes two week from producing a new product to any chain store. One of the marketing strategies that ZARA possess is that they don’t execute any commercial advertisement, instead of doing that; they transfer the capital to set up another branch. The target audience is those people prefer enjoying fast pace fashion product, and want to be distinguishes from other people. 3. Forever 21 Forever 21 is a fashion brand that from the U.S., and it has many branches in major cities around the world. The brand offers trendy clothing and accessories to those people who love exquisite product, especially the female market. The price position that the brand stands is quite friendly compare with those high-end fashion brands such as Armani, Gucci, LV, etc. 4. GAP GAP is a brand that owned by The Gap, Inc., an American clothing and accessories retailer. The target market that the brand focus at the first place is only on blue jeans and T-shit, but later the brand expands its product category to suit the needs of men, women and children. The personality of GAP is more general than those others brand such as H&F, A&F, Forever 21, and the spectrum of age for using GAP’s product is much broader as well. * SWOT analysis for A&F STRENGTHS: 1. Acceptable price The price strategy is a very essential factor that determines the brand position. One thing that makes A&F so popular is the affordable price; more people can enjoy certain level of luxury or fashion based on a friendly price. Because of the affordable price, fashion is not a privilege hold by those rich people. Take the price of a pair of jeans for instance; compare with a 190 dollars jean that DIESEL sale, the price of the jeans that A&F is only around 70 dollars. Therefore, the friendly price is a factor that can strengthen this brand, and make more people interest in it. 2. Specific market audience Abercrombie & Fitch creates a very specific target segment that helps the brand to focus on certain consume. The target audience consists of various people, but the most important factor is all about the young generation. Meanwhile, due to the specific marketing segment, the brand can come out with more specific strategy that makes them easier to reach through the consumer. 3. Strong distribution strategy There are several ways for A&F to distribute its product; the first one is the brick and mortar store, such as those stores inside Macy’s. Second, the consumer can purchase the product online due to its own online store, allowing those busy people to shop instead going to the store. Meanwhile, some times there are some special promotion only carries out on the online store. 4. Unique atmosphere for shopping in store The atmosphere within the store provides consumer a really pleasant circumstance to shop, moreover, the unique decoration and the aura makes the brand distinguish from the others. 5. Stylish design The image that shows on A&F’s product is simple but stylish. However, maybe there are fewer picture or character on the product, but the design that shows on all product convey a sense of modern and fashion, and that’s the reason so many people get appeal on this amazing brand. WEAKNESS: 1. Few branch chain store in the Asia and Europe market The number of the chain store within Asia and Europe market is way below the number in the U.S. First of all, during the past ten years, the closing market in Asia has growing extremely, and due to A&F is an international fashion brand, the distribution strategy should emphasize on this booming area more in order to generate more profit and enhance the brand awareness and loyalty. Furthermore, when talk to fashion; the first place that pops out in your mind will definitely be Europe, such as London, Milan, Paris, etc. Thus, in order to strengthen A&F fashion image, letting more people aware of this brand is necessary. 2. Provoking image In order to make the advertisement more attractable; A&F usually use the idea of sex to appeal consumer. Lots of advertisement or picture imply some kind of sexual implication that some times makes people feel unpleasant especially those conservative. 3. Untruthful information via on-line advertising When A&F is doing some kind of promotion via the on-line store, some time the information is not clear and not congruent with the information that they promoted in the brick and mortar store. 4. Similar design concept with the competitor Some time is a little bit hard to distinguish A&F’s product from those competitor, not because the design but also the attributes of the brans parity, especially when the target audience is similar with each other THREATS: 1. Losing senior market Because the target market that A&F holds is focus on the young generation, therefore, senior might not consider A&F as the brand when they want to shop for garment. 2. Generate negative brand image The advertisement that A&F usually conduct is by using sexual appeals to attract people, or using macho male or sexy female to enamor consumer. This, however, tactic might creates some negative feeling among the brand, the consumer; especially those parents might deems A&F as a bran which is not ethical. 3. Losing market share due to brand parity There are several brands that possess similar product or design with A&F. Therefore, how to distinguish each other will be the most important things that the brand needs to take into consider. Otherwise, the consumer can’t recognize the difference between A&F and the others. 4. Losing market share due to few chain store oversea There are over 300 stores within the U.S, but just couple branches in the international market. In comparison with A&F, many brand expand their chain store all over the world, letting more people enjoy the pleasure of shopping their products, such as H&M, ZARA, GAP, etc. The sake of setting branches around the world is not just generate company’s revenue but also build up brand awareness in people’s mind, forcing people to familiar with the brand image and strengthen the brand loyalty. OPPORTUNITIES: There are many possible opportunities that A&F can deal with, and each opportunity can set up different positive consequence that will provides somewhat benefit to A&F and give the brand various direction to manage their strategy and fulfill the mission they possess such as adding the â€Å"Green† concept to the product, offer free modification among all pants, enhance the on-line system that gives more access for customer to shop or some special event like Issuing limited products. However, within this IMC plan for Abercrombie & Fitch, the main idea that I want to express the most is the target market exist some certain possibility to generate more profit or brand awareness by playing more attention on those seniors. Based upon this idea, there are several opportunities that we can follow: 1. Make A&F more suitable to senior by redesign the products The reason that redesign the product can appeal more senior customer is due to the style or graphic that display on the product might be deemed premature by those senior. Therefore, if the brand can place more effort on designing the right style senior likes, the brand can expand its target market to a higher level. 2. Change the stereotype that A&F is a brand for young generation In the mind of people who love fashion product, A&F always be considered as a brand for young people, not because the product itself, but also the image that the commercial present to the public. Thus, A&F should dedicate more on the image, the image that convey more maturity. As a result, it will attract more senior customer to purchase A&F’s product. 3. Positioning A&F as a brand to senior Abercrombie & Fitch can be the brand that provides not just the casual feeling but also the high level of exquisite perception. Expanding the product category to more mature product might be a way to strengthen the image of maturity. Meanwhile, A&F can make itself be seemed as the level of those high level fashion brand such as Gucci, LV, PRADA, etc. This move will give the massage to the consumer that A&F can also suit the need of their desire for the product that is fashion and also possess the personality of mature. Marketing objective According to the 2010 Form 10-k, Abercrombie & Fitch Co. provided by the U.S. Securities and Exchange Commission, the revenue of A&F is $ 3.469 billion, and it’s getting better compare with those previous years. In order to, however, make the company generate more profit and brand loyalty, we must scrutinize into those potential opportunities and carry out the best one, therefore, the marketing objective within this IMC plan is that Abercrombie & Fitch will increase the revenue and develop more potential customer from expand the target market which is from the young generation to those senior consumer, by three years later. As we know, the target customer for A&F is focus on those young generations, especially from the age 18 to 25. Thus, by extending the target audience, A&F can attract more potential customer and gain more profit. 1. Product Within this IMC plan, we are not selling any particular products or item but rather the brand or any products that associated with A&F. The idea of this plan is to expand the age segment in order to attract more senior customer than before. Therefore, how to make the products appealed to those older customers is the concept that me need to take into account, in addition, putting more mature element in the design process will give the final product a sense of maturity and a bit more fashion. Thus, the marketing objective at this part will be adding more mature flavor to the product and strengthen the product image to a high level that indicate the sense of maturity. After the fulfillment of this objective, Abercrombie & Fitch will not just the brand only focus on young people but also justify the reason why the brand suit the senior as well. 2. Price Sometimes the price is the hardest part to decide in the process of setting objectives. Different brand price range from cheap to outrageous high, one of the reason that why A&F is so popular is due to the affordable price, the price that most of the people can afford it. However, affordable price is not equal with the normal quality, adding value to the price, make the price value beyond the price itself. There is several ways to accomplish this concept such as providing a higher quality of customer service in order to enhance the relationship between both sides, or strengthen the brand image by making people believe A&F is a brand that provides high quality merchandise. Eventually, the goal is to convince consumer the value of the price is way beyond the actual one. 3. Place Most of the time when shopping in the store, it’s obviously that the majority of customers are teenager, and one of the reason might be the environment is designed to attract the target market (young people), therefore, all the decoration or the aura inside the store is more like a young generation style, such as the picture on the wall usually are those macho men and sexy female; the perfume inside the store is so strong that you can smell it after you leave the store and the light is a little bit gloomy that some time make people feel dizzy. As a result, all the reason that I mentioned above might be the causes that hesitate senior to shop in the store. Therefore, the marketing object of this part is to create a better and comfortable environment for senior. Meanwhile, it’s important not just to provide a suitable circumstance to shop but also an understandable way to reach through. 4. Promotion One of the problem that we need to solve with the promotion is to break through the generation gap, this gap might seems nothing seemingly, but it sure does matter the way that the promotion take place. The reason that I mention it is because the way senior see through the promotion process is totally different than young people, therefore, the marketing objective is to concentrate on the meaning of the promotion, providing information that will attract senior customer to the store and also form the knowledge that A&F is a brand not just for kids but also for adult. As a result, by using the proper promotion, A&F can attract more people to generate more reputation, and boost the revenue as well. The central strategic idea Among those fashion brands, A&F is the one that focus on the casual luxury segment, many people willing to buy its product due to the quality product and the fashion brand image, because of that, A&F become one of the most popular apparel brand among the world nowadays. However, when talking about the position that A&F stands, most of the people will consider A&F as a brand that only suit for young people, most of the product that display in the store are hoody, T-shirt or jeans, those product usually deem as for children, but that is only the stereotype among all of us, if A&F can attract more people that is older to purchase the product, the image will eventually change, and the brand will be widely consider as a mature brand such as Ralph Lauran, Tommy or Calvin Klein. As far as I’m concerned, the reason why I think expand the target market from young people to senior is a proper strategy for Abercrombie & Fitch is because there still exist a great amount of potential custo mer that can bring a huge profit to A&F; having a bunch of young loyalty customer is not enough, the best way to build up a phenomenal reputation is to provide service to both junior and senior, make the brand broadly acceptable. Furthermore, when talk to those renowned brands such as LV, Gucci, Armani, we won’t consider them as a premature brand or a bran that is only suit for young generation or some certain group but a brand that provides high quality of exquisite product. The purpose of this strategic idea is not putting Abercrombie & Fitch at the same position as those fashion brands that I mentioned above. The reason of this strategy is to elevate the brand to a higher level that provide the mature feeling that can attract senior customer, meanwhile, when more and more senior customer enjoy A&F’s products, the brand image will become more solid and convince people that A&F is a brand that not only suit for teens but also for adults. However, before starting this strategic idea, there are several thing that we need to reconsider, such as the communication situation, how’s the current communication channel looks like? What’s the tactic that Abercrombie & Fitch utilized to reach through customer? Is the current tactic suit for our new customer? Those questions are the one we need to elaborated, and come out with a more specific plan that can appeal more people, especially senior, to purchase our product. Furthermore, we have to redefine our customer, make sure me know the attributes of their shopping behavior or even the style that those senior prefer, this effort will give us the knowledge to know our customer deeper and better. Communication situation analysis According to this strategic plan for Abercrombie &Fitch, the main problem for senior to shop for A&F’s product is the wrong cognition that the brand is only suit for young people, and because of this reason, most of the senior will rather choice other brand that will provides them the sense of maturity and possess the fashion feeling at the same time. Therefore, based on this obstacle, we need to convey the right information to the right person. Thus, the information must be via the right channel and the massage must be tailor to match what seniors needs. Nowadays, most of the information exposed through different media, and it’s easy for people to see. However, there is no such a No.1 option, different media has its own function, it can’t just apply to every one’s need. For A&F, we can grab the message from various ways, such as the commercial lunched on the TV, the picture issued inside the magazines, the image display on the giant billboard, the store that we shop on-line or even the massage within the store. Those channels all can make a very well impression on us; therefore, the detail inside those channels will be the key factor to change people’s attitude. Take the magazine for example, in order to appeal senior customer, the picture inside the magazine can’t just use young people as model, it has to show some grownup that is mature enough to bring out the specific feeling. Target audience analysis When speak to Abercrombie & Fitch, the first image or feeling that pop out consumers’ mind is the perception of vitality and youth, thus, the target audience for A&F is focus on those young generations from the age18 to 25. Meanwhile, except the age, there are several attributes that possessed by those people, such as the tendency of collecting fashion products, or owning the ability to purchase fashion items to make themselves looks better. However, based upon the new marketing strategy, the final goal is to extend the age segment and bring more senior customer to this market, therefore, the new target audience among this marketing plan is the age from 30 to 50 and possess the following characteristics: 1. Self-Independent on the economic status Generally speaking, most of the young customers can’t afford to purchase a great amount of products at the same time because they are not self-independent on the economic status; they still rely on parents’ income to supply their daily cost, and subject to parents’ order. However, if the target audience is focus on those seniors who have a greater power of consumption than those youth, they can purchase more products and make the purchase decision by their own. Moreover, due to this customer characteristic, there will be more consumption either inside the store or the on-line purchase, and the revenue will have a sharp increase as well. 2. Live in the urban area There are several good parts that benefits the customer that live in the urban area, the first one is the people can have more access to purchase A&F’s product. Although the Internet is so popular now, we can even purchase the product at the on-line store just for a click, but we still can’t have the virtual contact with the products. For customers, sometime is better for them to see the product by itself and give the product a try to make sure whether the item fits the person or not. Furthermore, most of the population lives in the urban area, and the majority of A&F’s store locates at the central of the city. Therefore, the people lives in the city can have more opportunity and convenience to reach its products. Second, the latest trend and fashion info often starts from the urban area; the people lives inside the city can gain the first-hand information about the latest fashion trend. 3. Care about personal image No matter male or female, the target audience must have somewhat narcissism in her or his personality. They believe that wearing good-looking cloth and the right brand can creates the sense of confidence, and that’s the reason why they choice A&F to be the brand they want. 4. Interesting in the fashion domain People who love fashion tend to pay more focus on the apparel industry, because there is a strong connection between each other. Every time there is a new product release or a product co-branding with a famous designer, the person will follow the news and try to participate in the event, and there’s a high percentage that the person will purchase the product. Positioning strategy analysis Positioning Statement: Among all the people from age 30 to 50, who love fashion products and enjoy wearing casual luxury apparel (Target audience) Abercrombie & Fitch (Product/Service name) Is one of the most famous causal-luxury apparel brands in the fashion industry (Competitive set) That performs confidence, vitality and uniqueness to customer (Benefits proposition) Because of the high quality product and the stylish design (Product support) 1. Target audience In the positioning statement, the target audience is not just for those young people but also focus more on the senior market. Based on the Strategic idea of this IMC plan, the perfect age group is from 30 to 50, because they possess several preponderance such as having a job and a more stable income than those young people, thus, they have more opportunity to purchase A&F’s products. Moreover, seniors usually have a better taste on closing than juniors, therefore, if A&F can make those seniors become its loyalty customer, it can transfer the image that the brand is not just for young people but also for those mature adults. 2. Product/Service name According to this IMC plan, there are no specific products that the company wants to promote or use as a strategy to boost the sale. Our mission is to promote Abercrombie &Fitch ‘s name and appeal senior customer to use our product. Therefore, the goal of this plan is to redress the image and promote the concept that the bran is more likely for senior. 3. Competitive set For Abercrombie & Fitch, our competitive set is not just in the apparel business, but also the whole fashion industry. The products for A&F are miscellaneous, so that’s the reason why A&F can compete with different kinds of fashion brands. Furthermore, because the brand has already well known by the public, so they don’t have to put extra effort on creating brand awareness. 4. Benefits proposition The people who wear A&F cloth or use any of its products can feel a sense of fashion and confidence due to its unique position in the market. The feeling that elicit from the product can be somewhat energetic and mature, and that’s the feeling, which appeal to most of the consumer to purchase its product. Meanwhile, based on the new strategy, we want customers to have a different experience than before by means of a much mature image that can persuade senior to get involve in it. 5. Product support The reason why A&F is so popular around the word is because the stylish design and the unique image that convey to the world. Those apparels or products that design by A&F are usually simple but modern; there is no fancy figure or glary color on it. Therefore, the brand is easy to distinguished from the other competitors, and also that’s the reason why I think the strategy to expand the age segment to a higher level is feasible, because usually the more simple trait that the product possess, the more easy for the product to be considered mature, and that’s the thing our new potential customer wants. Communication objectives and strategies Although there are various brands within the fashion industry, different people choice the brand that suit them the most, sometime is based on status, some time is based on personal taste; however, the reason why so many people, especially teenagers, appealed by A&F is owing to its stylish design and vigorous image. However, the problem of this IMC plan is how to get seniors involve in this brand and turn them to up hold A&F’s products. Thus, the communication object is to send the massage to the target audience and boost the revenue by convincing people that the brand is not just for teens but also will be the best choice for seniors to purchase when they need closing. In order to accomplish the communication objective, there are several strategies that listed below: 1. To create a suitable environment for senior to visit A&F stores In order to fulfill this strategy, we must conduct some research to realize what’s the key element that triggers senior to shop and what’s the condition that make them feel comfortable while they doing purchase. The reason for doing this strategy is because the current environment is designed to attract young consumer, therefore, in order to attract senior customer, the company must figure out the best shopping environment to appeal them to come. 2. Promote the idea that Abercrombie & Fitch is a brand for senior Refresh the original image of A&F and put the sense of maturity into the brand whereby senior feels like this special brand is for them. In order to execute this strategy, we must use different marketing tools and various mediums to accomplish this mission. More details will be illustrated in the last part of this IMC plan. 3. Move Abercrombie & Fitch’s image up to those high-end fashion brand such as Calvin Klein and Ralph Lauran. The purpose of this strategy is to let people build the connection for A&F to those high-end brands in order to increase the brand value. By strengthen the brand value, more people, especially senior, will consider A&F as a phenomenal brand to purchase. Program of tactics and executions With regard to this IMC plan, there are various tools to accomplish this mission; different tactic has its own advantage so we need to slice them together then maximize the great amount of benefit from it. There are so many disciplines such as advertising, personal selling, PR, etc. Therefore, sometimes we just can’t use them all; we have to select some of the most effective ways to conduct the strategy that we came out with. And so by, according to this plan, several tactics will be elaborated in the following paragraph: 1. Product placement The reason why this alternative marketing tactic is a great choice for this strategy is because by using this method, not just the product of A &F can expose to the customer but also the image. When the products display inside a movie or commercial, the audience will have a chance to see and have the perception of it. Meanwhile, this tactic has been so popular for quite a long time and most of the company considers this tactic as a great ways to promote their brand or product, so the potential influence on customer is quite huge. Therefore, based on our strategy, we will expose our product or our brand image to the public, but we need to place it in the right place and person. We will execute our plan by putting A&F’s products or logo on senior who take part in the movie or commercial, the reason why we are doing this is because we want the customer who is in front of the TV or computer to deem the brand is looking good on those people. Generally, we seldom saw A & F’s product wearing on senior among any program, so that’s the notion we want to convey to people. Furthermore, in order to illustrate more specifically, we will choice certain people or program to expose our brand image, take the actor for instance, when choosing the people to wear our product, we might consider senior more than young guys, the actor such as Gorge Clooney or Sarah Jessica Parker will be the best candidate for translate the new image of maturity to people. In addition, we must pick the right movie or TV program to place our brand into it, because some time if the movie or program is for teens or children, the purpose of this action will be not successfully accomplished. 2. Advertising There are various ways in advertising, each of one has it own advantage, however, in this case, there will be only few channel that appropriate to accomplish this goal, such as: * Television In nowadays, people can get a slew of information from TV, and it is also the best way to create awareness. According to this channel, the best way to convey the information that the brans is not only suit for young people but also adults as well is to launch a commercial that carry the image of senior wearing A &F product and shows how confidence they can be just because the brand can bring the sense of fashion and maturity. When people, especially seniors, see the commercial frequently, they will gradually change the original brand image in their mind. * Magazine There are tons of different magazine in the field now and it has possess several advantage such as high marketing segment, longer attention to ads, high color quality, etc. We, however, can’t put our advertisement in all of them, we must be specific, choosing the right one that can reach the right person, therefore, according to the strategy, the target magazine will definitely be those fashion one such as Elle, Ebony, Vogue, People and FHM. Furthermore, in order to promote the perception of mature and professional, those famous magazine such as TIME, Economist, ADWEEK will also be taken into consider. Take TIME for example; in order to give the audience an explicit impression, we might consider buying a whole page for our ad, thus, once the reader start to read, the image of our brand will unfold in front of them. * Outdoor The place that can display the ads are not just in the TV or magazine, there are many places we can use in the public area to show our brand image and product advertisement, such as the giant billboard out side, the bus stop next to your house, even on the public transportation can have a space to make advertising. Therefore, we will display our brand image in those places that people gather the most; make sure our exposure can reach people as much as possible. To make this tactic more specific, A &F will runs this method by putting out senior celebrity image such as Gorge Clooney; the image of him will mostly convince people that A&F is a brand that fits on senior and it looks good as well. 3. Public Relations In the tactic of PR, our goal is to build the right image we want, and let people feel positive that this new brand image is positive. Therefore, by using all the tools of PR such as the news release, annual report, news conference etc. we want people to know the brand is extending its image to a higher level, and will provides customer a better feeling that will appeals to those senior customer. To execute this strategy by using PR, we might have to combine different tactic to maximize the outcome. For instance, in order to spread the new image out, we might need to set up some event or co-branding with the others. And so by, we might need to set up a news conference or launch a press release to run our story to the public. In addition, one of the functions of PR is to create positive image and strengthen company’s reputation, so by sponsoring special event such as the Oscar ceremony, LPG golf tour and the Grand slam series; the image of A&F will be seen not just a brand that provides causal luxury apparel, but also a brand that possess high-end perception and the sense of maturity. Furthermore, in order to let people understand the reason why the company comes up with this idea, and to convince senior to use its product; the company can release some article that is relevant to this topic, getting people familiar with the new idea. 4. Celebrity Endorsement By using well-known people to promote its product can make the brand image more clear and gain more attention. In order to make our brand shine and bright among the public, the company is imperative to choose the right person for endorse its product, several condition such as the person need to have a positive image that well accepted by the public, the person’s personality needs to match with the brand or the product; otherwise, people will think the brand has no connection with the person, and that will make the credibility decline. So, in order to fulfill the condition and match the strategy we set up, we will invite celebrity such as Gorge Clooney, Brad Pitt, and Robert Downey Jr. to be our spokesman; and by using their mature charisma, more people will convert their first image of A&F and turn in to the perception as the strategy we wanted. 5. Event marketing In order to promote the strategy and boost the sale, we can create several events to accomplish this goal; more detail will be elaborated in the following paragraph: * The â€Å"A† membership To create loyalty customer and reward them for their purchase, we will conduct a membership program that give them the benefit as a return. The program will run first with applying our membership card and join the A&F club; after applying, every time when they purchase a certain amount of money, they can get some credit, and after collecting enough credit, the person can enjoy a perpetual 30% discount on every purchase afterward. Moreover, the person who gets a perpetual membership can receive a 100 dollars gift card on his or her every birthday. * The â€Å" I want to fly fashion† event In order to strengthen the function of our perpetual membership, we will co-brand with United Airline and American Express; every time when you take a flight with United Airline or purchase product from A&F by using American Express, the person can receive bonus from it, and can use the bonus to purchase flight ticket or products within A &F store. Conclusion Nowadays, Abercrombie & Fitch is one of the most famous fashion brand in the world, the brand has it own unique image and special value, the trend of buying its product is not just happen in the State but also around the world. However, besides the current situation, the company has more opportunity to enhance its brand equity by expanding the customer segment to a higher level. In order to make the brand more accepted by senior, we must create another image that can appeal to them, make them feel the brand is not just for cool teenagers but also for mature adults. Therefore, the strategy of extending target customer to the senior segment can bring more profit to the company and form a new brand image, providing customer another high- end brand to shop and make them feel special.